Saturday, January 19, 2008

Suggestions for Media Contestants

Here are some ideas for voter-funded media contestants, especially during an election (like the one happening now at UBC):

1. Busy voters need summaries.
The depth & breadth of your content are great for building credibility among opinion leaders who take the time to read it and spread your reputation. But for those voters who are only willing to spend a few minutes, summaries can help them make intelligent choices. You could make a table of endorsements from your group, and perhaps from other groups too. Clear link(s) from the top of your website to summaries would give more voters the benefit of all your work and insights.

2. Review the media.
You are giving voters guidance to help them vote; they are voting on media as well as on electoral candidates. Remind them that their options are to vote for $0 (“no money”), $500, $1000, $1500 or $2000 for each contestant, with no restriction on their total of voted amounts. (Non-votes are counted as voting for $0.) How will you vote? You could endorse other media, and change this advice through time as more content appears.

3. Use both print and web.
Using more types of media will reach more voters. Even if you only print a 1-page flyer, it can show your endorsements, and reference your website for more depth.

These are my guesses as to what will work, but I’m not the contest judge – voters are. You media may know better than I how to help voters and win votes.

See also:
How VFM contestants can help voters and win votes
Multifactor analysis of UBC VFM votes

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